STUDENT EMPOWERMENT FOR ENVIRONMENTAL DEVELOPMENT (SEED)

 

Conceived as the mouthpiece of India’s freedom movement, Mathrubhumi is one of the pioneer newspapers in Malayalam and one among top dailies in the country.  The history of Mathrubhumi is synonymous with the history of India’s freedom movement in Kerala.  Ever since its inception in 1923, Mathrubhumi has played a significant role in the socio-cultural and economic development of Kerala.

 

The initiative

 

Environmental degradation is one of the major threats faced by the present generation. Natural resources have been passed on from generations and it is our duty to protect, preserve and transfer it to our future generations. Public awareness is a major tool in environmental protection and media has to play a major role in spreading awareness among the general public. Aware of the fact that future of the world is highly dependent on its children, prompted Mathrubhumi to embark in this novel initiative called SEED (Student Empowerment for Environmental Development) to create awareness among the younger generation to preserve and protect our mother nature.  SEED is perhaps the largest green initiative in India at the school level by any newspaper organization for protecting and preserving Mother Nature through school children.  SEED, which was launched in 5^th June, 2009, has successfully completed nine years and is entering in to its tenth year.  Schools carry out simple but effective steps in environment protection like Planting & Protection of saplings, Agricultural Activities, Bio-diversity conservation, Energy Conservation, Conservation of Water bodies, Cleanliness & protection of public health, Reduce, Reuse and Recyle Plastic waste and intervention in local area environmental issues through SEED Police and SEED reporters.  Volunteers of Mathrubhumi act as mentors and trainers.  Around 350 volunteers of Mathrubhumi periodically visit schools.  Every year, Best performing schools are given Haritha Vidyalayam Awards and Cash prizes; a total of 762 prizes including Awards for Best Teacher Co-ordinators, Gems of SEED, Sreshta Haritha Vidyalayam Awards, Vishista Haritha Vidyalayam Award and Special Jury Awards.

 

The Impact

 

·         Tremendous behavioural changes in the student community.

·         6,710 active schools spread across all the 14 districts in Kerala.

·         Target group – 3.84 million students.

·         9,63,929 saplings are being protected out of 18,14,752 planted in the last 14 years.

·         SEED students have harvested 5,28,486.6 kgs of Paddy, 16,26,240.35 kgs of Vegetables and 9,62,739 kgs of Fruits in the last 14 years.

·         Students have collected 5,73,458.5 kgs of Plastic waste properly segregated and sent it for recycling.

·         SEED Quiz- Largest Students’ Quiz on Environment – 5,067 participants.

·         SEED schools have conducted 57,533 campaigns, 43,375 Rallies, 71,040 Poster exhibitions, 59,665 seminars and 9,424 Study tours as part of the SEED project throughout Kerala in the last 14 years.

 

·         SEED schools have conserved 10,29,200 litres of water in the last fourteen years of the SEED project and remediated several water bodies saving innumerable quantities of water.

 

SEED has also launched subsidiary initiatives like:

ü  Love Plastic – a novel project in recycling plastic waste through school children launched by Dr. A.P.J. Abdul Kalam on 19^th February, 2011.Along withpromoting the message of reducing, reusing, recycling and refusing plastic waste, the participating schools have till now collected 5,73,458.5 Kgs. of clean and dry plastic waste and sent it for recycling after properly segregating them.

ü  Season watch– a citizen science movement launched by Mathrubhumi SEED in association with National Centre for Biological Sciences, Bangalore and Wipro Applying Thought in Schools, wherein students scientifically monitor trees to identify its leafing, flowering and fruiting pattern.  The collected data will be used to understand the phenological pattern in our locality, across years and across seasonal cycles.  1227 schools are actively involved in this project, wherein they have marked 4,62,740 observations of 91,482 trees observed by them in the last year.

ü  Cradle for Turtle Campaign –The sea turtles are facing extinction due to the challenges created by humans in sea and shores. SEED brought together all the likeminded people in the sea shores of Kerala to protect the sea turtles by creating a friendly environment for them in the various hatching beaches in Kerala. The students with the help of local people collected turtle eggs and kept them safe from various threats and the hatched turtles were returned to the sea. As part of the initiatives SEED has collected 3735 turtle eggs and 1766 hatchlings were returned to the sea.

ü  Naattu Maavin Chottil Project -An innovative project to preserve and protect the indigenous mango varieties of Kerala. In the last two years alone, SEED schools collected and distributed 1,82,827 mango saplings belonging to 103 different local varieties.

ü  Nakshathra Vanam- SEED in association with the VaidyaratnamOushadhashala initiated a project to create awareness about plants and conservation of these plants through school gardens. As part of this initiative, 10 selected schools from each of the districts and one school from 4 metro cities of our country planted Nakshathravanam gardens in their premises. The best medicinal gardens will be awarded with prizes during the SEED HarithaVidyalayam awards.

ü  SEED Reporter– More than 3,000 students were trained on the nuances of journalism (both print and visual). Student SEED Reporters periodically send reports on local area environmental issues, which is published in our daily and aired through our television channel.

ü  Kandal Kaakkaan Kuttikkoottam – To support the SEED students protecting mangroves in Kannur district, Mathrubhumi bought 116.50 cents of land situated at Cherukunnu village, Kannur district, the plot is being protected and will soon be recognized as a unique centre for Mangrove conservation.

ü  Free the Tree Campaign 2014; A campaign to save roadside trees from ad boards - Nearly 2000 students from 159 active SEED schools from the 14 districts of the state of Kerala took a one hour walk on the 9^th& 10^th February 2014 along the main roads of their respective local areas. They took count of the number of advertisement boards, hoardings and banners kept on trees, whether nailed or tied or in any other form. They consolidated the data and submitted it to the local authorities which forced them to take action against this menace.

ü  HarithamOushadham Initiative -SEED in association with the State Medicinal Plant Board initiated this project for the conservation and protection of medicinal plants in the state. As part of this initiative schools maintain medicinal gardens in their premises.

 

ü  Ente Naadu; Ente Thengu Competition 2014 – A literary competition conducted in association with Coconut Development Board to create awareness about the importance of Coconut tree in the socio-cultural spheres of Kerala. The competition was under two categories viz; A, Poetry writing and B, Short story / Experience writing. More than 4000 students from Upper Primary to the Higher Secondary Classes participated in the competition and it was a great success in creating awareness about the KalpaVriksha.

ü  Ente Thengu – a unique project to mould, motivate & create passion among the youth about coconut farming in association with Coconut Development Board.

ü  Little Frame Short film contest – in association with Builders Association of India was held during November, 2012 to January, 2013, wherein more than 3,000 students participated in the short film contest focussing on the theme – Responsible Living and Environment protection.

ü  KeramKakkan Kuttikkoottam - During May, 2013, SEED organised a Student Parliament for Protection & Conservation of Coconut Tree and the findings of the Student Parliament was presented to the Hon'ble Speaker, Legislative Assembly Kerala and the Hon'ble Chief Minister & Agriculture Minister of Kerala.  It is heartening to note that some of the suggestions put forward by the kids are translating into action as the Government of Kerala has now announced tapping of Neera from Coconut Tree and also to constitute a Neera Board for promoting Neera tapping, which will go a long way in value adding for Coconut products as well as provide remunerative prices to the farming community. 

 

·         In the IUCN World Park Congress 2014conducted at Sydney, SEED was recognized as a best environmental project model for inspiring the young generation towards environment protection.

·         SEED is also featured in the International Organisation of Scientific Research (IOSR) Journal of Research & Method in Education.

 

 

 

 

SEED IN 2022-23

·         A total of 105 SEED reporter news was published in the daily out of which 50 reports made impact by forcing the authorities to take the necessary action.

·         684 SEED news was published in the Mathrubhumi daily and 61 news was broadcasted in Mathrubhumi news Channel

·         SEED students planted 391 Thulasivanam (Holy Basil Gardens) across the state as part of an initiative to create awareness and reduce air pollution.

·         1,57,053 Kwh of energy was conserved by students as part of energy conservation.

·         2,12,621 litres of water were conserved through various activities conducted by students.

·         A total of 26,421 kgs of plastic materials were collected and handed over to Haritha Karmasena for recycling.

·         57,829 saplings have been planted in the year 2022-23 and 47,629 saplings are being protected.

·         Last year alone SEED Schools harvested 67,528.1 kg of paddy, 1,96,980.15 kgs of vegetables, 3,02,374 kgs of fruits as part of SEED activities.

 

Collaboration with Haritha Keralam Mission, Government of Kerala

 

We are proud to say that the Government of Kerala collaborated with SEED for its environmental education and protection initiative called Haritha Keralam project.  A handbook for the Haritha Keralam Mission was prepared with the help of representatives of SEED and all the initiatives of Haritha Keralam project was conducted in association with SEED.

The Lilliputian steps of the children enabled SEED to win international accolades viz.,

 

o   Corporate Social Crusader of the Year – Gold 2017 by International Advertising Association (IAA).

o   Best Corporate Citizen Award 2016and 2019 – National Institute of Personnel Management (NIPM).

o   Go Green Award – WAN-IFRA World Young Reader Prize 2014

o   Corporate Social Crusader of the Year – Gold 2017 and 2014 by International Advertising Association (IAA).

o   World Young Reader Prize (2011 & 2013) instituted by World Association of Newspapers – WAN-IFRA, Vienna.

o   Olive Crown Awards instituted by the International Advertising Association (IAA).

o   Vanamitra Award of the Government of Kerala

o   Pepper Awards 2017 instituted by the Cochin Ad Club

o   Maddys Awards 2017 instituted by the Madras Advertising Club

o   Rajiv Gandhi Janma Sapthathi Puraskaram 2019

o   CSR Times award 2020-Green & Environment stewardship (Silver).

o   SEED received special award from Kerala agriculture department for popularizing the practice of agriculture among childrens.

• 8^th CSR Times Award 2021-Education Category (Silver).
• As part of Executive knowledge line Kisan Expo 2021 SEED project received the award for most responsible CSR project.
• As part of Integrated Health and Wellbeing Council SEED received CSR Health Impact award 2022.
• As part of UBS forums SEED received CSR award in August 2022.
• Print week award 2022
• UBS FORUM Sustainability Impact Award 2023
• Forest creaters And GDMA Award 2023